- 1 ASO IN DIGITAL MARKETING
- 2 How to Rank Your App Higher through App Store Optimisation?
- 2.1 You should perceive your client and your competition
- 2.2 Provide the Most Effective Name For Your App
- 2.3 Maximise Your Keywords
- 2.4 Produce a Compelling Description
- 2.5 The App Should Have a Unique Icon
- 2.6 Portray Screenshots and Videos
- 2.7 Localize Your App Listing
- 2.8 Increase Traffic With Outside Promotion
- 2.9 Update Perpetually
- 2.10 Encourage Ratings and Feedback
ASO IN DIGITAL MARKETING
ASO stands for App Store Optimisation. It is a technique in digital marketing for ensuring your app meets app store ranking criteria and rises to the top of a search results page.
App Store Optimisation is the process of improving the visibility of a mobile app (iPhone, iPad, Android) in an app store (such as iTunes for iOS, Google Play for Android). Its similarities to search engine optimisation for websites is also referred to as App Store SEO or Mobile App Store optimisation.
Why You Need App Store Optimisation for Mobile Apps?
Key App Statistics:
- Mobile app downloads – 2017 – 197 billion (a forecast) (Statista)
- iOS app downloads – 2016 – 25+ billion (Source: App Annie)
- Android app downloads – 2015 – 50 billions (Source: Benedict Evans)
- Android app downloads – 2016 – 90 billion (App Annie)
As the above stats is showing that each day new apps are being launched and everyone aims to be on top. According to Tune’s research in 2015, 47% of all US iPhone users find apps by searching in the app store, 10% find apps due to being featured on a top chart, and 9% through Apple’s featured screen. So it is becoming essential to use App Store optimisation techniques to get notice in Play store or App Store.
How to Rank Your App Higher through App Store Optimisation?
Ranking your app in google play store and app store is very important. This is the deciding factor which will generate revenue for your business. The number of downloads, position of your app and reviews matters a lot. This is almost similar to website’s search engine optimisation where you create website and use various strategies to rank higher in search engine.
So here are 10 ASO Tips for Higher Rankings
You should perceive your client and your competition
A well-formed App Store Optimisation strategy hinges on understanding, however, your customers use your app, at the side of a deep view of your competitive landscape.
To start, you must understand the subsequent things:
- What language do customers naturally use?
- How would they describe the app?
- What are their high reasons for downloading and using the app?
- What may be a competitive advantage?
- What keywords do competitors target?
- How simply will we tend to compete with these apps on similar keywords?
Provide the Most Effective Name For Your App
For best results with App Store Optimisation, embrace relevant keywords among our title.
As you can see these apps have pronunciation name, catchy and easy to remember. Titles within the App Store is up to 255 characters, permitting lots of keywords. However, don’t take this as an opportunity to stuff each keyword you’ll be able to think about into your title; after all, your app’s name is, 1st and foremost, your 1st impression to a potential mobile client. Longer titles, however, are going to be truncated on search results or prime chart page. Titles are usually truncated when the 23rd character (including spaces) within the App Store and also the 30th character in Google Play. App titles for installed apps during a device’s navigation menu or home screen are truncated when 11 and 14 characters, respectively.
To ensure that your app is clearly identified, keep the particular name short. You’ll be able to increase this short title with unnecessary keywords after the name, generally preceded by a dash or vertical bar, to associate your app with selected keywords.
It’s also necessary to use solely URL-friendly characters in your title, significantly within the App Store. Special characters or symbols can take away from your App Store Optimisation strategy and cause iTunes to refer to your app’s numeric ID, instead of its name, to scan for relevant keywords.
Maximise Your Keywords
The App Store
The App Store includes a 100-character keyword field. It solely uses the title and whatever keywords you embody in these 100 characters to determine which search strings your app can show up for. It’s necessary to use all of the assigned characters and thoroughly analyze your keywords to maximize your organic traffic.
Google will away with the desired tags and scans your app’s description to extract relevant keywords. During this situation, you’re given 4,000 characters to explain it in natural, customer-facing language. Without trying to jam as several keywords into this text as possible at the expense of your electronic messaging strategy, attempt to sprinkle relevant keywords wherever they logically make sense.
You can use these to search high Quality Keywords:
Produce a Compelling Description
We suggest focusing the majority of your energy on the first 3 lines of your description to instantly grab your reader’s attention. Given the ever-growing variety of apps within the marketplace, customers are guaranteed to have a few if not several alternatives to think about once evaluating yours. create their decision simple by instant communication what it will and why they must use it.
Your app’s description, also as the rest of your product page, ought to be treated as a living document as it changes with every new update. Every time you submit an update, take some time to reflect the changes in your app description and images to think out new options and accurately display it.
The App Should Have a Unique Icon
When approaching your icon style, it’s necessary to notice that the App Store and Google Play vary in their approach to, and rendering of, app icons. Each store has predetermined standards for the best size, geometry, and color scheme of app icons, designed to match the rest of the OS.
For iOS icons, the foremost vital factor to notice is that icons ought to be sized to a minimum of 1024×1024 pixels. From here, the Apple OS will resize your icon for any other applications, together with app icons (180×180), navigation icons (66×66), and tab bar icons (75×75).
When designing an android icon, Google Play needs a 512×512 icon.
Portray Screenshots and Videos
While you’ll be able to upload up to 5 screenshots for an iOS app and up to eight for an android app, only your 1st 2 or 3 screenshots can show within the gallery on page load. Take special care in guaranteeing that these screenshots speak to your biggest client advantages and are robust enough to convince the reader to browse your extra screenshots or download it.
Whatever your approach, your screenshots ought to show off your app’s most important options, latest updates, and therefore the pages on that your customers can spend most of their time.
Localize Your App Listing
At the foremost basic level, speak to your customers within the language they use at home. There are myriad solutions for low-priced translation or localization services which will translate your app’s title, keywords, description, and screenshots to the languages of your largest segments.
Both the Play Store and the Apple Store permit you to localize your app listing to create each discoverability and readability easier for users in several countries. By doing this, you’ll be able to increase each adoption and conversion, as a lot of clients find your app using keywords in their language and as more customer download it after seeing a welcoming product page in their language.
For Example, Clash of Clans publisher Supercell translated its app description and screenshots to capture the Chinese market.
Increase Traffic With Outside Promotion
In the end, it’s vital to remember that on-page optimization is simply one tool in your mobile marketing kit. It’s widely believed that each Google and Apple factor in your app’s total page visits and merchandise page backlinks once crucial your search and overall ranks.
Simply put, the additional traffic you drive to your listing, the upper it’ll rank in search results. To drive traffic, build an online presence around your app with social media and content, soliciting press and reviews, and investment in online advertising.
For many publishers, app indexing has proved the foremost effective strategy for driving traffic to an app’s product page. a relatively new idea, app indexing is that the method of creating Android or iOS app content searchable and linkable from the internet or mobile web search. Customers who see you indexed in the search result will click on your link and be deep-linked to either it’s product page (if they do not have it installed) or to the page in your app from that content is indexed (if they have it installed). Indexing, therefore, helps with each re-engagement and acquisition by promoting your content in new channels.
App indexing permits you to drive downloads and app store traffic directly from a search engine results page.
Mobile customers are trying to find apps that are constantly up, with regular updates based on client feedback. Apps that are frequently updated are seen, by each the app store and the client, to be of a better value and more customer-centric.
App updates extremely correspond to raised reviews as each latest and updated version of the app should naturally receive higher ratings than the previous version.
To help sell your next update, attempt these three strategies:
- Stimulate customers inside your app (such as a note prompted at login, a push notification, or an update link prominently displayed within the main navigation) notifying them of the new update and what enhancements they have to look forward to.
- Update the app description and therefore the what is new in updated app field in your app store product page to outline new or extra features with a compelling call-to-action.
- Maintain a large volume of five-star reviews for your app, and particularly its latest version. Client Survey revealed that one-third of existing users check an app’s ratings and reviews before downloading an update. Maintain a positive rating for an app is easy to win.
To come up with a general recommendation for update frequency, we scoured the 500 top-ranked apps and located that the average update frequency was between thirty and forty days. confine mind, however, that every time you update an iOS app, your ratings reset and with that, your rank temporarily plummets. As a result, frequently updated iOS apps experience slightly higher app store rank volatility, whereas off times updated android apps experience reduced volatility.
Encourage Ratings and Feedback
A consistent flow of positive reviews on apps serves as the highest possible validation and one of the best determinants of rank.
The apps with the best rating counts are those that keep their clients engaged and proactively solicit customer feedback to shape their product roadmap and future updates. It’s vital to keep in mind, however, that app store ratings offer simply a myopic view of client satisfaction. Typically, only your vocal minority people who either love or hate your app can take the time to write down a review. In reality, most of your customers lie somewhere between these 2 extremes and need that additional engagement or prompt to offer their feedback. With intelligent rating prompts, you’ll be able to boost your rating and ultimately, your rank by promoting only those customers possibly to provide you a 5-star review.
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