Understanding Google Adsense Policies For Publishers in 2019

///Understanding Google Adsense Policies For Publishers in 2019

Understanding Google Adsense Policies For Publishers in 2019

Before Getting Started with Adsense we always recommend publishers/bloggers to get the insights for Understanding Google Adsense Policies so that you don’t get restricted from using your Adsense Account. Google is very particular and strict on its policies. They often suspends those accounts who do not follow their guidelines and all the money you have in your account is gone. Google never pays your money back if your account gets ban so it is advisable to understand Google Adsense Privacy Policies.  So we will be discussing everything in detail and in case you are already having an google Adsense account but having trouble earning money through it, comment down below. If you are a beginner to Google Adsense, go through are article:

All About Google Adsense You Need to Know

5 Categories For Understanding Google Adsense Policies In A Better Way

5 Categories of Google Adsense Privacy Policy
  1. Clicks & Impressions
  2. Content Guidelines
  3. Ads Display
  4. Traffic Sources 
  5. Product Specific Policies 

1. Clicks & Impressions

1.1. Clicks on your Own Ads

Never Ever Click On Your Own Ads.

Yes we all are very greedy & eager to earn money very quickly. Even when we started, we were about to click on our own ads because for 2 months we were struggling to earn money. Its natural because we got our Adsense account, we were happy that we’ll start earning money from the first day but this was not the scenario. So when we were about to do this, one of our blogger friend called and said MY ADSENSE ACCOUNT GOT BANNED reason – Invalid Clicks. We asked him very clearly you clicked on your own ads – the answer was YES. So we stopped and didn’t clicked on our own ads. 

So Keep these things in mind:

  • Don’t use any software or any artificial means of inflating ad impressions and clicks
  • Fake clicks can also be through bots or auto impressions- Avoid using that
  • Avoid sending links to your friend on social media and ask them to click on your ads. 

Google tracks every clicks, impressions and traffic so its better to generate organic traffic, build backlinks and grow. Your hard work will definitely pay. Want to Learn the perfect strategy to build links? Click on the link

How To Build Backlinks For Your Website – The Beginners Guide

1.2. Accidental Clicks

Accidental Clicks are those clicks which you might have clicked on your own ads accidentally. This usually happens with beginners (sometimes pro’s too) while pasting ads and testing them. In this case you don’t need to worry, because google is not that cruel. They understand this and for 1 or 2 clicks they will not ban your account. Google filters these accidental clicks and adjust your earnings.  

1.3. Encouraging Clicks

Asking your friends to click on your ads, using wrong strategies to boost your income, using softwares etc usually come in this category. Below are few policy guidelines regarding encouraging clicks:

  • Incentive for viewing ads or performing search using Google Search box on your site.
  • Using arrows or other graphics to point your ads.
  • Google strictly prohibits showing misleading labels nearer to advertisements like “Favorite Sites” or “Today’s Top Offers” or “Support Us”. You can still show labels such as “Sponsored Links” or “Advertisements”.

2. Content Guidelines

As a publisher you need to understand the compliance of every page on your site displaying AdSense ads.

2.1. General Content Guidelines

Avoid placing ads with the following content:

  • P o r n o g r a p h y, adult, mature and violent content
  • Content related to racial intolerance or advocacy against any individual, group or organization
  • Excessive profanity and gambling or casino related content
  • Illegal drugs and sales of prescription drugs
  • Sales of beer, hard alcohol, tobacco or tobacco related products
  • Sales or distribution of coursework or student essays
  • Thank you, login, error and popup pages
  • Sending ads on email, auto refreshing pages and open ads in a new window

2.2. Webmaster Guidelines

Below are some of the webmaster guidelines for AdSense sites:

  • Don’t place ads on copyrighted material
  • Do not place any hidden text or hidden links like with white fonts on white background or small unreadable text
  • Create useful, information rich site and write pages that clearly and accurately describe your content

2.3. AdSense Language Support

Google does not support advertisements on all languages. This is also one of the most important aspect for understanding Google Adsense Privacy Policies. 

Here is the list of languages supported by Google Adsense:

Arabic Bulgarian Chinese (Simplified) Chinese (Traditional) Croatian Czech
Danish Dutch English Estonian * Finnish French
German Greek Hebrew Hungarian Indonesian Italian
Japanese Korean Latvian Lithuanian Polish Norwegian
Portuguese Romanian Russian Serbian Slovak Slovenian *
Spanish Swedish Thai Turkish Ukrainian Vietnamese
Filipino Hindi Malay Bengali Filipino Hindi
Malay Urdu



3. Traffic Sources

Paid-to-click programs, sending unwanted emails, spamming links, using artificial bots to generate traffic is not accepted by google. Its better to go with the privacy policy of google to avoid any problem. 

3.1. Unacceptable Traffic Sources

The following traffic sources are not desired by AdSense:

  • Paid-to-click, paid-to-surf, auto surf and click-exchange programs
  • Promoting your site through unsolicited mass emails or unwanted advertisements on third-party websites
  • Display Google ads, search boxes or search results as a result of the actions of software applications such as toolbars
  • Using ads on pop-ups, redirect users to unwanted websites, modify browser settings or interfere with site’s navigation

3.2. Traffic from Third-Party Sites

  • Avoid driving traffic from classifieds or social networking sites
  • Do not publish ads with AdSense site link on classifieds advertising sites
  • Google does not like social traffic from Facebook and Twitter since the conversion quality does not make the advertisers happy

4. Ads Display

Earlier, Google had a policy on limiting number of ads on a single webpage with 3 content ads, 3 link unit ads and 2 search boxes. However, later Google removed that restriction on content ads and allows to place number of ads proportionate to the content length. 

4.1. Ad Code Placement

In addition to number of ads, follow the below policies on ad display:

  • Don’t alter AdSense ad code in any way
  • Avoid placing ads in an iframe
  • Prevent using Google brand features such as Google trademarks, logos, webpages, or screenshots, without prior consent from Google

4.2. Ad Placement

Its always recommended to keep on experimenting as the user behaviour keeps on changing. So if you monitoring the user behaviour, keep on experimenting. You can try variety of ad placement and formats. Check which has higher conversion rate, filter ads and see the results. 

Ensure to provide sufficient space between ads and the page content and avoid the followings:

  • Mixing ad codes with other software applications (except AdMob) of any kind, including toolbars.
  • Showing ads in pop-up or pop-under pages.
  • Sending ads in emails, email programs, or chat programs (except AdMob).
  • Pacing ads on non-content based page like thank you page (except AdSense for Search and AdMob).
  • Displaying ads on pages with the violated URLs having Google brands that confuse users.

4.3. Combining AdSense with Other Ad Networks

There are other Ad Networks like media.net which is competing with Adsense. You can use both the ad networks together in your website. All you need to do is the layout and colours of both the parties should not be same. Also whenever you are using both the ads make sure you have written Ads by Google or Ads by XYZ

5. Product Specific AdSense Policies

All the policies mentioned above will hold good for all type of AdSense products. In addition, the above standard policies, Google has separate set of policies for specific products.

5.1. AdSense for Search

When you are using Google Search box, ensure to follow the below policies.

  • Use a maximum of two Google AdSense for Search boxes on a single page
  • Avoid inserting too many ads on a search results page
  • Users should input data directly into the search box, including pre-populated terms to the search box and hard-coding direct links to search results pages are prohibited
  • Don’t integrate AdSense for Search code into any software application like toolbar

Final Words

Its all about growing, learning and earning money. So its better to be careful then to commit mistakes. We always want people to grow, connect and earn money as much as they can. We always help people and try to solve their problem. Hope this article gives you proper insights on Understanding Google Adsense Policies. 

Do let us know if you want to add any specific info into this topic where you have any information related to Google Adsense or you are having any kind of trouble Understanding Google Adsense Policies For Publishers . Don’t forget to share ! Also if you want to share your success story with us, please don’t hesitate. We’ll be honored to publish it.

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By | 2019-04-19T20:08:39+05:30 April 16th, 2019|Website|2 Comments

About the Author:

Netflux Proton is the SBU of Netflux. At Netflux Proton we follow ” to get our customers to their utopia with our latest, creative and innovative content.”

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Nicely presented and very helpful post. Understanding Google Adsense policies is very important for publishers. This post will definitely help bloggers.
Thanks Netflux Proton for such an amazing article