Linking, an important part of SEO which makes your website rank high in search engines like google, bing, Baidu etc. Whenever we talk about search engine optimisation, the common terms we get to know is keyword research, index, no index, meta tags, title tags, organic SEO and Inorganic SEO, on page SEO and Off page SEO, backlinks, and so on. All of them has equal importance when it comes to digital marketing or Search Engine Optimisation. When a newbie digital marketer or blogger comes into SEO world, he or she remains confused about do follow links and no follow links, what is the difference between nofollow and dofollow links. So they have questions like:
What are Do Follow links and No Follow Links?
What is the difference between Do Follow links and No Follow Links?
What is the importance of Do Follow links and No Follow Links in SEO?
Does Do Follow links and No Follow Links help in ranking website and getting traffic?
So this article is for those who has so many questions in mind about Do Follow links and No Follow Links. We’ll make it very simple and easy to learn. So let’s get started
- 1 What is Dofollow Link?
- 2 What is Nofollow Link?
- 3 What Is The Difference between Nofollow & Dofollow Links
- 3.1 Dofollow links:
- 3.2 Nofollow Links
- 3.3 If nofollow links doesn’t have much benefit for website, how Nofollow links will help your site rankings in SEO?
What is Dofollow Link?
When you link an external website to your own website or blog it is by default a do follow link. It is a link which will pass link juice to give you an SEO advantage. Here you are telling google bots to follow this link.
Lets get more simpler – A regular link is known as do follow link. This is how it will look
What is Nofollow Link?
Nofollow link is a link in which you are telling search engine bots not to follow this particular pointed link. A Nofollow link is the link which doesn’t pass the link juice and SEO advantages of the source website wherever you are pointing to.
Syntax for Nofollow:
<a href= http://www.eg1.com rel=”nofollow”>Eg1</a>
<a href= http://www.eg2.com rel=”external nofollow”>Eg2</a>
These links don’t hold any price and is intended to reduce the types of search engine spam. This not only improves the quality of search engine results but prevents your site from getting spam.
This also has other benefits like if you are having 100 daily website visitors in your website or blog and you have no-follow linked websites, all your traffic will stay with you.
What Is The Difference between Nofollow & Dofollow Links
Dofollow Links allows search engines to follow them and pass the link juice. When a site gets internal link, which is pointing to another page, the page gets a small benefit. Similarly if there are other links which are pointing towards you directly, small small benefit will turn into large amount and thus resulting into boost in search engine rankings.
Google notices links that has high rankings, and when those high ranking website links are pointing towards your site or blog you rise faster and easier. Thats why it is advised to create links related to your own niche. It is also advised to build links ethically.
The best way to give do follow link is to add link in the anchor text, linking your target keyword as an anchor.
An example of Dofollow Link:
The best way to get do follow links is to be honest, by creating unique and original content, give natural links and avoid spam, Guest Posting and commenting. Few bloggers may charge from you to get dofollow links so its all upto you in this case.
Its attributes don’t allow search engines to follow them and pass the link juice. A site doesn’t gain any credibility from search engines. Nofollow links are created with HTML code so stop passing the link juice.
How to give Nofollow Links?
Nofollow are created by adding rel=“nofollow” to your links.
<a href= “https://www.netflux.co.in rel=”nofollow”>Netflux</a>
When should you use Nofollow Links?
Well now you understand the difference between nofollow and dofollow links, it is very important for you to understand where you should use nofollow links or we say how to use nofollow links properly?
When ever you link to another site that you think your traffic or link juice should be passed on to, you can use nofollow attribute.
To Whom you should give Nofollow Links?
You might have noticed people leave their website links in comment section whenever they give feedback or comment on your website. In that case you should give nofollow links to them so that your link juice is not passed and traffic is not distributed.
With all this, one more question that arises is:
Recently Google has announced that they will still count nofollow link in favour of you in terms of ranking your page. It all depends where you have placed nofollow link or how effectively nofollow link is placed.
Types Of No-Follow
- Robots Meta Tag : <meta name=”robots” content=”nofollow” />
This tells bots/crawlers/spiders not to follow links on the full page.
- Link Attribute : <a href=”http://www.google.com” rel=”nofollow”>
This tells search engines not to count the link in terms of ranking pages.
How To Check Whether a Link is Nofollow or Dofollow?
Its very easy to check whether a link is nofollow or dofollow and for this you don’t even need any coding knowledge, if you do have then its great.
So just follow these steps and within less then 5 mins you will get to know whether a link is nofollow or dofollow.
Step 1 – Right click on your browser where you have opened any website and then click on view page source.
Step 2 – Click the “control” and “F” buttons at the same time to launch a search of the source code. To find out if the site uses nofollow at all, use “nofollow” as your search term.
If you want to know about any specific link –
Step 1 – Right click on your browser where you have opened any website and then click on inspect element.
A pop-up will appear on your screen which will show whether a link is nofollow or not and thats it.
There are third party tools also to check whether a link is nofollow or dofollow. That we will discuss later on.
Do let us know if you want to add any specific info into this topic where you have any information related to Difference between Nofollow and Dofollow links. Don’t forget to share.
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